Character Marketing is a strategic process that leverages market research, target audience psychology, and brand attributes to craft a compelling brand mascot. This mascot is seamlessly integrated into both online and offline post-launch activities, serving as the emblematic embodiment of the brand's identity. The mascot's development involves the artful creation of a character's universe, often achieved through dynamic platforms such as social media marketing, digital content production, character branding, stickers, offline events, and a range of merchandise featuring the character's image.


Distinctive Appeal

Compelling Storytelling

Emotional Bonds

Reputation Control


Our Project

Character as a Centerpiece of Integrated Campaign

Integrated Campaign

Exposition of Internet


Reducing Negative Comments on Social Media

Social Media

Mimi and Neko

Character Design

Exposition of Internet

Character Design


Character Design
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If you want to build a brand mascot and a comprehensive marketing plan, leave your information below. Minto will contact the consultant as soon as possible

Minto (Vietnam) Co., Ltd.

Ground floor, Thien Son building, 5 Nguyen Gia Thieu, Vo Thi Sau ward, district 3, Ho Chi Minh, Vietnam